{"id":76,"date":"2025-01-08T17:00:46","date_gmt":"2025-01-08T17:00:46","guid":{"rendered":"https:\/\/ramuddensmartmobility-com.apache36.websrv.be\/2024\/08\/30\/open-banking-outlook-march-key-regulatory-updates\/"},"modified":"2026-05-22T08:58:19","modified_gmt":"2026-05-22T08:58:19","slug":"winterpret-brussel-2025","status":"publish","type":"post","link":"https:\/\/ramuddensmartmobility.com\/da\/winterpret-brussel-2025\/","title":{"rendered":"Vinterleg Bruxelles 2025"},"content":{"rendered":"
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Vintersjov, Bruxelles 2025<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Smarte mobilitetskommunikation i hjertet af Bruxelles<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\tBruxelles (centrum)\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tdecember 2025\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tBrugsel Store Begivenheder (BME)\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Vintergl\u00e6der (Plaisirs d\u2019Hiver) er et af Bruxelles st\u00f8rste vinterbegivenheder og tiltr\u00e6kker \u00e5rligt et stort antal bes\u00f8gende og turister til byens centrum. Denne tilstr\u00f8mning medf\u00f8rer traditionelt t\u00e6t trafik, bilk\u00f8er og parkeringspladser, der hurtigt bliver fyldte.

Udfordringen l\u00e5 i at begr\u00e6nse trafikpropper og informere bes\u00f8gende bedst muligt, med det form\u00e5l at opfordre dem til at komme uden bil eller at give dem rettidig og korrekt rute- og parkeringsinformation.

Dertil spiller Bruxelles en ekstra kompleks rolle: byen modtager bes\u00f8gende fra forskellige lande og har en stor flersproget m\u00e5lgruppe.<\/p> <\/div>\n\n <\/div>\n

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\n\n \n\n \n <\/path><\/svg> <\/span>\n\n \n <\/path><\/svg> <\/span>\n \n <\/span>\n \n \n M\u00e5l <\/span>\n\n <\/h4>\n\n
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Sammen med Scelta og Brussels Major Events \u00f8nskede Ramudden Smart Mobility:<\/p>\n

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  • At n\u00e5 s\u00e5 mange bes\u00f8gende som muligt, b\u00e5de f\u00f8r og under arrangementet<\/li>\n
  • Aktivt informere bes\u00f8gende om tilg\u00e6ngelighed, ruter og alternativer<\/li>\n
  • At implementere en flersproget chatbot til at underst\u00f8tte bes\u00f8gende p\u00e5 deres eget sprog<\/li>\n
  • At holde trafikken p\u00e5 vejnettet og parkeringsforholdene under kontrol<\/li>\n<\/ul> <\/div>\n\n <\/div>\n
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    \n\n \n\n \n <\/path><\/svg> <\/span>\n\n \n <\/path><\/svg> <\/span>\n \n <\/span>\n \n \n Tilgang <\/span>\n\n <\/h4>\n\n
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    Via m\u00e5lrettede kampagner p\u00e5 blandt andet LinkedIn, Facebook, Instagram og Google Ads blev bes\u00f8gende informeret om:<\/p>\n

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    • Tilg\u00e6ngelighed af Vinterleg<\/li>\n
    • Smarte rejsemuligheder og alternativer til bilen<\/li>\n
    • Praktiske tips til et gnidningsfrit bes\u00f8g i centrum<\/li>\n<\/ul>\n

      Kampagnerne blev sat op p\u00e5 b\u00e5de hollandsk og fransk, passende til m\u00e5lgruppen i Bruxelles.<\/p>\n

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      Derudover blev en chatbot taget i brug, som kunne hj\u00e6lpe bes\u00f8gende 24\/7 med:<\/p>\n

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      • Personlig rejsevejledning<\/li>\n
      • Ofte stillede sp\u00f8rgsm\u00e5l<\/li>\n
      • Information om metrostationer og ruter til Winterpret<\/li>\n<\/ul>\n

        Chatbotten tilb\u00f8d support p\u00e5 flere sprog, hvilket er essentielt i en international by som Bruxelles.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div> <\/div>\n\n <\/div>\n

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        \n\n \n\n \n <\/path><\/svg> <\/span>\n\n \n <\/path><\/svg> <\/span>\n \n <\/span>\n \n \n Resultaterne <\/span>\n\n <\/h4>\n\n
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        De digitale kommunikationskampagner gav et stort r\u00e6kkevidde og engagement:<\/p>\n

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        • Samlet r\u00e6kkevidde: over 1,3 millioner visninger<\/li>\n
        • Antal kliks: mere end 6.200<\/li>\n<\/ul>\n

          Kampagne NL:<\/p>\n

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          • 299 visninger<\/li>\n
          • 830 klik<\/li>\n<\/ul>\n

            Kampagne DK:<\/p>\n

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            • 918 visninger<\/li>\n
            • 066 klik<\/li>\n<\/ul>\n

              Disse tal viser, at en m\u00e5lrettet, flersproget tilgang er effektiv til at n\u00e5 og engagere store grupper af bes\u00f8gende.<\/p> <\/div>\n\n <\/div>\n

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              \n\n \n\n \n <\/path><\/svg> <\/span>\n\n \n <\/path><\/svg> <\/span>\n \n <\/span>\n \n \n Konklusion <\/span>\n\n <\/h4>\n\n
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              Med sociale medie-kampagner og en flersproget chatbot har Ramudden Smart Mobility sammen med Scelta bidraget til bedre tilg\u00e6ngelighed og informationsforsyning omkring Vintergl\u00e6de 2025.<\/p>\n

              Tilgangen stemmer overens med Brussels Major Events' ambition om bes\u00f8gende til at tr\u00e6ffe smarte rejsevalg og holde arrangementet tilg\u00e6ngeligt og overkommeligt for alle.<\/p> <\/div>\n\n <\/div>\n <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n

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                \n\t\t\t <\/ul>\n <\/div>","protected":false},"excerpt":{"rendered":"

                Vintersjov (Plaisirs d'Hiver) er en af de st\u00f8rste vinterbegivenheder i Bruxelles og tiltr\u00e6kker \u00e5rligt et meget stort antal\u2026<\/p>","protected":false},"author":4,"featured_media":1491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_uicore_block_fonts":"","footnotes":""},"categories":[8,9],"tags":[6,7],"class_list":["post-76","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-omgevingscommunicatie","category-whatsapp-chatbot","tag-online-omgevingscommincatie","tag-whatsapp-chatbot"],"acf":[],"_links":{"self":[{"href":"https:\/\/ramuddensmartmobility.com\/da\/wp-json\/wp\/v2\/posts\/76","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ramuddensmartmobility.com\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ramuddensmartmobility.com\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ramuddensmartmobility.com\/da\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ramuddensmartmobility.com\/da\/wp-json\/wp\/v2\/comments?post=76"}],"version-history":[{"count":41,"href":"https:\/\/ramuddensmartmobility.com\/da\/wp-json\/wp\/v2\/posts\/76\/revisions"}],"predecessor-version":[{"id":3353,"href":"https:\/\/ramuddensmartmobility.com\/da\/wp-json\/wp\/v2\/posts\/76\/revisions\/3353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ramuddensmartmobility.com\/da\/wp-json\/wp\/v2\/media\/1491"}],"wp:attachment":[{"href":"https:\/\/ramuddensmartmobility.com\/da\/wp-json\/wp\/v2\/media?parent=76"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ramuddensmartmobility.com\/da\/wp-json\/wp\/v2\/categories?post=76"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ramuddensmartmobility.com\/da\/wp-json\/wp\/v2\/tags?post=76"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}