The campaign had a wide reach and provided effective interaction:

• 567,745 impressions

• 2,916 clicks

Local businesses remained easily accessible and the number of missed appointments remained minimal. The following experience proved as much: 

Yolan De Borger - owner DB Physio (physiotherapy practice)
“The information shared through Smart Mobility was very effective. Patients always knew how to reach the practice, even during works. Without this proactive communication, the economic impact would have been much greater.”

This case study in Willebroek shows how targeted mobility communication plays a crucial role during roadworks. By informing visitors in a timely and clear manner, local activity is maintained and the impact of disruption is significantly reduced.

The approach is in line with Brussels Major Events' ambition to encourage visitors to make smart travel choices and keep the event accessible and reachable for all.