Digital environmental communication at roadworks
Roadworks, events or infrastructure projects often have an impact on local residents and road users. With digital neighbourhood communication, we inform people in good time about works, closures and traffic disruptions.
Ramudden Smart Mobility helps road authorities, contractors and project teams to reach the right target audience with targeted online communications. Through smart use of social media, location-based campaigns and mobility data we ensure that the right information reaches exactly the people it affects.
The result: fewer surprises on the road, more understanding of the project and fewer questions from residents.
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Why is digital ambient communication important?
Infrastructure projects often create traffic disruption or inconvenience to the surrounding area. Good communication helps minimise this impact. Digital environmental communication contributes to: informing local residents in a timely manner, preparing road users for closures, reducing unexpected traffic congestion and increasing understanding of works. By informing people in advance, they themselves can adjust their travel behaviour, for instance by choosing a different route or travelling at a different time. In short, good communication beforehand ensures less disruption, greater understanding and smoother project progress.
How we reach target groups with digital ambient communication
Smart local targeting
Thanks to our hyperlocal targeting, digital ambient communications reach exactly the people we want to reach. This creates little noise and keeps ads relevant to different unique audiences. This allows us to differentiate messaging by district, and or modality level.
Hyperpersonalisation
Based on the lifestyles within the plotted targeting area, we ensure that unique ads are created for each target group. Through the lifestyle research the different personas are uncovered for which unique messages are then designed. This way, each persona gets a message that matters.
Dynamic ads
With digital ambient communication, we ensure that a message is always live with the information that applies at that moment. Schedule changes, huge traffic jams or changing weather conditions? Our digital ambient communication adapts to it.
Benefits of digital ambient communication
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We only reach people who will actually be affected by the project.
2
Messages are quickly and automatically updated when changes are made.
3
Communication is scalable without additional burden on the in-house organisation.
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Progress and results are visible 24/7 via a shareable digital dashboard.
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Messages based on up-to-date information provide peace of mind and fewer unexpected situations.
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Timely and clear information reduces traffic congestion and frustration.
Practical examples
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Frequently asked questions
Why is social media appropriate?
Which target groups are reached?
Which social media platforms are used?
Is digital environmental communication only suitable for large projects?
Can posts be updated quickly in case of changes?
Does the deployment match our own house style and tone-of-voice?
How is the result measured?
When should digital ambient communication start?
