Digital information beacons - in-car communication
Digital messages delivered directly into road users' cars. This way, we inform road users in a proper and timely manner. As this information is sent via familiar apps, the road user does not need to install anything new.
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active users
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adjusts the route
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location-accurate
Up-to-date travel information while driving
Targeted communication
DIB notifications can be geographically highly targeted. This allows us to accurately determine which road users will or will not receive the message. As a result, we ensure that the message is perceived as adding value at all times, so that follow-up behaviour will also be and remain high.
Quick action
We can also reach road users in unexpected situations, such as run-off or an accident. If route advice needs to be adjusted, it is possible to distribute a new message to road users for whom it applies within minutes.
Higher security
With the right information at the right time, road users are directed to alternative routes or adapted driving behaviour. This timely information about diversions, works or delays leads to fewer surprises and risk moments.
Benefits of digital information beacons
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Road users receive information at exactly the right time.
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Only people driving over a specific location will be notified.
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Messages can be quickly and automatically updated when changes are made.
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Up-to-date notifications ensure calmer traffic flows and fewer unexpected situations.
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Messages are short and concise, making them understandable and safe while driving.
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Proactive information means fewer surprises for road users.
Practical examples
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Frequently asked questions
What are DIB notifications?
Through which apps are notifications sent?
When does a road user receive a notification?
What is the difference between pre-announcements and in-car notifications?
Are the reports safe?
What is the impact of DIB notifications?
