Reach out to and involve the local community in all your projects
Whether it concerns large or small projects, roadworks and closures always cause inconvenience. When the surrounding area is unaware of this inconvenience, it can lead to frustration and unsafe situations. The Light Social Campaign offers a simple, affordable solution for this that can also be deployed within a short time.
Choosing between costly resident letters or no communication at all is therefore no longer necessary. The Light Social Campaign is suitable for virtually any project and ensures that local residents and road users know in advance what to expect. This prevents surprises and contributes to greater understanding and peace in the area.
Benefits of a light social campaign
1
We reach people within a radius of one kilometer around the work area.
2
Thousands of people are reached for a low cost. So no expensive campaign is needed!
3
The various campaigns are scalable without additional human intervention.
4
Progress and results are visible 24/7 via a shareable digital dashboard.
5
Messages based on up-to-date information provide peace of mind and fewer unexpected situations.
6
Timely and clear information reduces traffic congestion and frustration.
Frequently asked questions
Why a light-social?
A light social campaign makes it possible to communicate quickly, locally, and in a targeted manner, and at an attractive rate too! Many road users and local residents use social media daily. By displaying the right information at the right time, we prevent surprises, reduce stress, and encourage safer behavior around the work area.
Which target groups are reached?
We reach all commuter, work-related, and travel traffic within a radius of one kilometer around the work zone. This ensures that communication remains relevant and effective.
Which social media platforms are used?
The light social campaigns are live on Facebook, Instagram, LinkedIn, and Google (Display & Ads).
Is a light-social only suitable for large projects?
No, light social is also very effective for smaller works or short-term disruptions. Precisely because campaigns are inexpensive and quick to deploy.
Can a light-social be quickly adjusted in case of changes?
In the event of a change in planning, phasing, or traffic measures, the messaging is automatically updated from our ERP system. This ensures that the surrounding area remains up-to-date at all times.
Does the deployment match our own house style and tone-of-voice?
The light social will be shared in a general house style.
How is the result measured?
During the project, a dashboard is shared where the progress of our campaign can be viewed 24/7. This ensures that information regarding, for example, the number of people reached, views, and clicks is immediately available.
Is a light-social unique per project?
In addition to the location and start date, the user is also clearly alerted to what to expect. A complete road closure or disruption due to roadworks? The message automatically adjusts accordingly!