{"id":76,"date":"2025-01-08T17:00:46","date_gmt":"2025-01-08T17:00:46","guid":{"rendered":"https:\/\/ramuddensmartmobility-com.apache36.websrv.be\/2024\/08\/30\/open-banking-outlook-march-key-regulatory-updates\/"},"modified":"2026-05-22T08:58:19","modified_gmt":"2026-05-22T08:58:19","slug":"winterpret-brussel-2025","status":"publish","type":"post","link":"https:\/\/ramuddensmartmobility.com\/sv\/winterpret-brussel-2025\/","title":{"rendered":"Vinterkul i Bryssel 2025"},"content":{"rendered":"
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Vinterkul, Bryssel 2025<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Smart mobilitetskommunikation i hj\u00e4rtat av Bryssel<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\tBryssel (centrum)\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tDecember 2025\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tBryssel stora evenemang (BME)\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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klickar<\/p> <\/div> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Winter Fun (Plaisirs d'Hiver) \u00e4r ett av Bryssels st\u00f6rsta vinterevenemang och lockar varje \u00e5r ett mycket stort antal bes\u00f6kare och turister till stadens centrum. Denna tillstr\u00f6mning skapar traditionellt sett tung trafik, trafikstockningar och snabbt fyllda parkeringsplatser.

Utmaningen l\u00e5g i att begr\u00e4nsa trafikstockningarna och informera bes\u00f6karna s\u00e5 bra som m\u00f6jligt, i syfte att uppmuntra dem att komma utan bil eller ge dem korrekt v\u00e4gbeskrivning och parkeringsinformation i tid.

I detta avseende spelar Bryssel en extra komplex roll: staden tar emot bes\u00f6kare fr\u00e5n olika l\u00e4nder och har en stor flerspr\u00e5kig m\u00e5lgrupp.<\/p> <\/div>\n\n <\/div>\n

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\n\n \n\n \n <\/path><\/svg> <\/span>\n\n \n <\/path><\/svg> <\/span>\n \n <\/span>\n \n \n M\u00e5l <\/span>\n\n <\/h4>\n\n
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Tillsammans med Scelta och Brussels Major Events ville Ramudden ha Smart Mobility:<\/p>\n

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  • N\u00e5 ut till s\u00e5 m\u00e5nga bes\u00f6kare som m\u00f6jligt f\u00f6re och under evenemanget<\/li>\n
  • Aktivt informera bes\u00f6kare om tillg\u00e4nglighet, rutter och alternativ<\/li>\n
  • Anv\u00e4nda en flerspr\u00e5kig chatbot f\u00f6r att hj\u00e4lpa bes\u00f6kare p\u00e5 deras eget spr\u00e5k<\/li>\n
  • H\u00e5lla trycket p\u00e5 v\u00e4gn\u00e4tet och parkeringsanl\u00e4ggningarna p\u00e5 en hanterbar niv\u00e5<\/li>\n<\/ul> <\/div>\n\n <\/div>\n
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    Genom riktade kampanjer p\u00e5 bland annat LinkedIn, Facebook, Instagram och Google Ads informerades bes\u00f6karna om:<\/p>\n

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    • Winter Funs tillg\u00e4nglighet<\/li>\n
    • Smarta resealternativ och alternativ till bilen<\/li>\n
    • Praktiska tips f\u00f6r ett smidigt bes\u00f6k i centret<\/li>\n<\/ul>\n

      Kampanjerna utformades p\u00e5 b\u00e5de nederl\u00e4ndska och franska f\u00f6r att matcha m\u00e5lgruppen i Bryssel.<\/p>\n

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      Dessutom implementerades en chatbot som kunde hj\u00e4lpa bes\u00f6kare 24\/7 med:<\/p>\n

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      • Personlig reser\u00e5dgivning<\/li>\n
      • Vanliga fr\u00e5gor och svar<\/li>\n
      • Information om tunnelbanestationer och v\u00e4gar till Winter Fun<\/li>\n<\/ul>\n

        Chattroboten erbj\u00f6d support p\u00e5 flera spr\u00e5k, vilket \u00e4r viktigt i en internationell stad som Bryssel.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div> <\/div>\n\n <\/div>\n

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        De digitala kommunikationskampanjerna gav stor r\u00e4ckvidd och engagemang:<\/p>\n

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        • Total r\u00e4ckvidd: \u00f6ver 1,3 miljoner visningar<\/li>\n
        • Antal klick: mer \u00e4n 6.200<\/li>\n<\/ul>\n

          Kampanj NL:<\/p>\n

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          • 299 avtryck<\/li>\n
          • 830 klick<\/li>\n<\/ul>\n

            Kampanj FR:<\/p>\n

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            • 918 avtryck<\/li>\n
            • 066 klick<\/li>\n<\/ul>\n

              Dessa siffror visar att en m\u00e5linriktad, flerspr\u00e5kig strategi \u00e4r effektiv f\u00f6r att n\u00e5 och aktivera stora grupper av bes\u00f6kare<\/p> <\/div>\n\n <\/div>\n

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              \n\n \n\n \n <\/path><\/svg> <\/span>\n\n \n <\/path><\/svg> <\/span>\n \n <\/span>\n \n \n Slutsats <\/span>\n\n <\/h4>\n\n
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              Med hj\u00e4lp av kampanjer i sociala medier och en flerspr\u00e5kig chatbot bidrog Ramudden Smart Mobility, tillsammans med Scelta, till att f\u00f6rb\u00e4ttra tillg\u00e4ngligheten och informationen kring Winter Fun 2025.<\/p>\n

              Tillv\u00e4gag\u00e5ngss\u00e4ttet \u00e4r i linje med Brussels Major Events ambition att uppmuntra bes\u00f6kare att g\u00f6ra smarta resval och h\u00e5lla evenemanget tillg\u00e4ngligt och n\u00e5bart f\u00f6r alla.<\/p> <\/div>\n\n <\/div>\n <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n

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                \n\t\t\t <\/ul>\n <\/div>","protected":false},"excerpt":{"rendered":"

                Vintern\u00f6je (Plaisirs d'Hiver) \u00e4r ett av de st\u00f6rsta vinterevenemangen i Bryssel och lockar \u00e5rligen ett mycket stort antal\u2026<\/p>","protected":false},"author":4,"featured_media":1491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_uicore_block_fonts":"","footnotes":""},"categories":[8,9],"tags":[6,7],"class_list":["post-76","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-omgevingscommunicatie","category-whatsapp-chatbot","tag-online-omgevingscommincatie","tag-whatsapp-chatbot"],"acf":[],"_links":{"self":[{"href":"https:\/\/ramuddensmartmobility.com\/sv\/wp-json\/wp\/v2\/posts\/76","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ramuddensmartmobility.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ramuddensmartmobility.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ramuddensmartmobility.com\/sv\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ramuddensmartmobility.com\/sv\/wp-json\/wp\/v2\/comments?post=76"}],"version-history":[{"count":41,"href":"https:\/\/ramuddensmartmobility.com\/sv\/wp-json\/wp\/v2\/posts\/76\/revisions"}],"predecessor-version":[{"id":3353,"href":"https:\/\/ramuddensmartmobility.com\/sv\/wp-json\/wp\/v2\/posts\/76\/revisions\/3353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ramuddensmartmobility.com\/sv\/wp-json\/wp\/v2\/media\/1491"}],"wp:attachment":[{"href":"https:\/\/ramuddensmartmobility.com\/sv\/wp-json\/wp\/v2\/media?parent=76"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ramuddensmartmobility.com\/sv\/wp-json\/wp\/v2\/categories?post=76"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ramuddensmartmobility.com\/sv\/wp-json\/wp\/v2\/tags?post=76"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}