Behavioural research
Even when traffic measures are technically correct, unexpected or risky behaviour can occur. With behavioural research, we map how road users, residents and visitors make choices and why they react as they do.
Behavioural research as a basis for targeted measures
Insightful
Through behavioural and perception research, we gain insight into how road users, residents and employees experience traffic situations. We reveal where ambiguity, irritation or unsafety arises and what causes it.
Practically applicable
We translate the results of behavioural research into concrete advice for design, communication and traffic measures. This way, we ensure that insights contribute directly to safer, more efficient and better understood traffic situations.
Benefits of behavioural research
1
Measures match the actual behaviour of road users.
2
Solutions are based on behavioural insights rather than assumptions.
3
By better understanding risk behaviours, we can reduce hazard targeted.
4
Choices are explainable from a scientific perspective.
5
No standard approach, but tailored to location, target group and context.
6
We are committed to long-term behavioural change, even after the project ends.
Practical examples
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Frequently asked questions
When is behavioural research relevant?
What exactly are you investigating?
How will the survey be conducted?
What is the role of the behavioural psychologist?
Does behavioural research always lead to new measures?
Can behavioural research be combined with other services?
