Digital screens
In public spaces, people are constantly moving around. Especially in these places, up-to-date, clear information is valuable. Unlike static signs, the messages on digital screens are dynamic based on time of day, traffic density, weather conditions or location.
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available screens
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higher attention value
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dynamic content
Visible communication in public spaces
Broadly applicable
Our screens are in places where the target audience is actually located. This makes it particularly suitable for:
- Roadworks and closures
- Traffic congestion or large-scale traffic disruptions
- Event communication
- Route and behavioural influence
- Safety messages
- Environmental communication towards residents
Higher attention value
Large screens attract attention and stand out in crowded environments. This makes the message stick better. By also displaying messaging that varies by situation, we ensure that the message also comes across as urgent.
Dynamic ads
Through the digital screens, we ensure that there is always a message live with the information applicable at that moment. Schedule changes, huge traffic jams or other weather conditions? Our communication adapts to it.
Advantages of digital screens
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Information on digital screens have up to 10 times higher attention value.
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Messages can be adjusted dynamically by time and situation.
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Timely and clear information reduces inconvenience and frustration for road users and the surrounding area.
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Screens are in places where the target audience is and moves around.
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Progress and results are visible 24/7 via our digital dashboard.
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Communication is scalable without additional burden on the in-house organisation.
Practical examples
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Frequently asked questions
What does DOOH entail?
These are digital screens in public spaces displaying current messages.
Where are these screens located?
With more than 10,000 screens available, there are many possibilities in terms of locations. These include along roads, in city centres, at supermarkets, stations and other high-traffic locations.
What is the difference with static signs?
The message is dynamic and can be adapted to time of day, location, crowd or situation.
Which target groups are reached?
Motorists, cyclists, pedestrians, public transport passengers and visitors to busy areas.
What can the screens be used for?
For works, closures, events, safety messages and environmental communication.